
I wanted to share an important topic with you when considering your wedding photography.
When you are in the market for a wedding photographer, it can all be very overwhelming. Marc Eric, founder of http://www.trashthedress.com/ ,did a recent poll with brides and grooms to see What is one thing you would like to tell the wedding photography industry."
One of the overwhelming responses to this question was to make wedding photography more affordable. Well this got me thinking about why clients percieve this to be an over-inflated field and I came to the conclusion that most couples do not see the value in what we do, so I am hoping to shed some light in here.
To begin with, I would like to explain that the cost involved in your wedding photography, is not simply the profit made by your wedding photographer for one day of work. This is a common misconception. It is important to keep in mind that the cost involved in your wedding photography covers the photographer(s) labour, education, equipment, overhead, marketing, accounting, packaging, album purchases, designer fees, website design and maintenence, etc...etc...
Also, it is important to realize that good photographers, who devote all of their time to their profession, only get paid when they are photographing a wedding. This means that all of their income must sustain them throughout the weeks and throughout the slow months of winter. These photographers do not have another full time job to pay the bills when the times get rough.
Finally I would like to discuss the value of a good photographer. Value, can be measured in a number of ways, but when it comes to wedding photography, value should be seen in the photographers skill, creativity, talent and experience.
This means that a photographer who demonstrates the highest essence of these talents should been seen as having much more value than a photographer lacking these skills but offering you a ton of "stuff". This is because, at the end of the wedding day, you can never get back the photographs that weren't taken. An added value would be if you receive your digital files, or negatives, because you can then make or purchase the other "stuff", at any time.
So, if you are on a budget, choose the photographer with the greatest skill, talent, education, creativity and experience first. Even if you are only purchasing their labour and/or your files or negatives.
Then if you have room in your budget you can worry about purchasing albums, thank you cards, proofs or enlargements. If you don't have room left over in your budget, then think about making these on your own (provided you have the files or negatives) or you can come back to your photographer at a later date, when times are finacially a bit better, and purchase your wedding albums etc...then. (They make great anniversary gifts!)
Well, I hope that I have shed a little bit of light, into this sometimes overwhelming area of wedding planning and I hope that I have convinced you that the value in photography lies in the talent of the photographer him/herself.












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